It’s Officially The Start Of A New Era For Sports TV

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This week, the world’s biggest sports tournament gets underway across North America, kicking off a livestreaming bonanza the likes of which we’ve never seen before. The 2026 FIFA World Cup is effectively launching a whole new era for sports TV, in which online content platforms like YouTube and TikTok, rather than traditional networks, are leading the way.
Guy Howie

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