Warner Bros.' New Sci-Fi Thriller Is Trying To Recapture Weapons' Best Strategy

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The latest sci-fi thriller from Warner Bros. is trying to recapture the best strategy from Weapons' marketing. Zach Cregger's hit 2025 horror film, Weapons, was a critical and financial success. The mystery, performances, and scares helped it stand out among audiences. However, its marketing was what sold it as a worthwhile trip to the movies.
Angela Davis

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